The key to move the growth needle is not only to focus on loyalty programmes but also earn initial consideration
Nothing can replace being physically present, so the key is finding ways to unlock the potential of location data in advertising.
Geofencing is great for sales and marketing.
“True omnichannel” and data-driven advertising are needed to drive programmatic adoption in APAC
"Programmatic is the new reality......we must understand audiences, addressable content and personalized messages." By Alfonso Rodés Vilà, deputy CEO of Havas Group
Taiwan has the highest smartphone user penetration in the world, according to eMarketer bit.ly/2iblVkW
"Transformational" times ahead. We couldn't agree more...
Global Programmatic Advertising Display Market Growth of 18%, 2017-2021 from #PRNewswire
For AimMatic, 2016 came to a close with the exciting announcement of our partnership with Eyeota. http://bit.ly/2j6SwZZ